If you’re struggling to explain your business in just 20 seconds, this worksheet will guide you to simplify and clarify your pitch.
| Who do you help? |
|---|
| Describe your ideal customer or audience. |
| Example: "Small business owners who want to simplify their marketing." |
| What do you do? |
| What product or service do you provide? |
| Example: "I help them create actionable marketing strategies." |
| | Why does it matter? | | (What problem do you solve, and how do you make a difference?) Example: "Because a clear strategy saves time" | |
|
Combine your answers from Step 1 into a simple, clear sentence:
| Combine your answers from Step 1 into a simple, clear sentence |
|---|
| I help [who] by [what], so they can [why]. |
| Example**:** "I help small business owners simplify their marketing so they can save time and grow their business." |